What is really in an Advertisement? .
We encounter different types of advertisements no matter where we look. Whether it is in a magazine or store window, people realize that some advertisements appeal to them more than others. Advertising is so crucial in our business market because this allows consumers to associate with a company's product. Not only is the advertisement trying to sell and promote their product, but they may also contain some hidden messages unaware to the naked eye. My primary ad was selected from Maxim magazine which primarily caters to young and middle aged men. This is an advertisement for Camel's cigarettes, which features a man with some lovely women in an extravagant setting. This ad seems to be about how all consumers can indulge like the upper class in our society, but is really portraying rich males as being the dominant ones in society. There are many visual examples in this advertisement that emphasize my point. .
This particular advertisement is a drawing that illustrates many details. The casual debonair gentleman in this ad is wearing a perfectly pressed tuxedo. Including a bowtie, this man is showing he has class and a sense of style. Normally men do not wear tuxedos unless at wedding, so this is showing that he is out of the norm. In his right hand, he holds a stack of poker chips while gently resting his hand on the thigh of a beautiful woman. This woman is wearing an exquisite shimmering dress with a high cut slit. I perceive that this male shows dominance because of the position of his hand .
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placement. No man would conduct this type of behavior unless he felt comfortable and in control. It is obvious that this woman is very comfortable let alone flattered. The poker chips are an important detail because this represents power and wealth. And the only men who hold the true power and authority in our country are that of the wealthy. Even his hair to his physique, portray him as well groomed and fashionable.