The Bushmen, who once valued tranquility, peace, and simplicity, began to fight over who got to use the coke bottle. Their new piece of technology caused so much harm that Xi named it "evil thing." .
I believe most societies are immune to "evil things" because they value technology's advantages more than its disadvantages. American society has become so technologically progressive that we have become immune/impervious to innovation's consequences. Like the Bushmen, I have experienced an "evil thing" that changed my subculture's values. I went to Beverly Hills High School, where one's self-worth was determined by material possessions such as money and technology. I had known my classmates since elementary school, but when they became obsessed with Sidekicks (an older version of a cell phone) and BMWs, I began to resent the technologies that they had adopted. If it were up to me, I would throw those "evil things" off the edge of the world.
The Winners and the Losers.
My previous example illustrates that technology is completely subjective and unequal. Similarly, Neil Postman's second idea states that the advantages and disadvantages of every technology are not evenly distributed among a population. In other words, every new technology has winners and losers. The winners are the people that benefit from the new technology, and the losers are the people who are either unaffected or negatively affected by the technology. In The Gods Must be Crazy, the Bushmen are obviously the losers. The winners, being Botswana modern society, held Xi to their standards even though he lived in a primitive area of the Kalahari Desert. Xi had no idea that he would be sent to jail if he had eaten the farmer's goat. He merely tried to eat (and share) when he was hungry. There is no sense of property or "guilt" in the Kalahari Desert, yet Xi was tried and punished as though he were a winner.