Katherine Peralta reported that some discount retailers like Wal-Mart and Sears became the top destinations for holiday shoppers and 96 percent of people say discounts are important when they list the plan of purchase in U.S. NEWS on Nov. 27, 2014. I see the fact that people spend more money in the month of December than any other because the deep discount on Black Friday. It is obvious that holiday alter people's spending habits and level of consumerism.
To begin with, the increasing number of retailers who provide hundreds of price-off promotions to attract consumers during holiday may alter consumers' spending habits. "Despite the fact that the United States holds 4.5 percent of the world's population, we consume 40 percent of its toys . "(Saleh 157) We can not deny that it is only focus on the gifts parents bought for their kids. However, according to 2014 Digital Index Online Shopping data for the holiday season, between November 1 and November 28, $32 billion has been spent online, 14 percent more than in 2013. As we can see, there are increasing number of people like to purchase goods online. For instance, a lot of my friends always receive packages in the post office, especially after Double-eleven Day. They can not help buying on the internet because hundreds of price-off promotions on it. It seems that they would like to spend all of their money on that day to gain all of what they want. Not only are consumers crazy on Double-eleven Day, but also consumers in America are crazy on Black Friday. Black Friday has been regarded as the beginning of the Christmas shopping season in the US, and most major retailers open very early and offer promotional sales. A lot of consumer even spent 4 hours on waiting for retailers to start business before Black Friday. Thanksgiving Day and Black Friday set new sales records with $1.33 billion and $2.4 billion, respectively. There is no doubt that someone would say consumers not only buy goods on holidays and may go hiking with friends.