"Man shapes himself through decisions that shape his environment " these were the words that Rene Dubos once said. Our environment is one of the most important natural resources that we utilize for oxygen. The photograph of the forest that displays different shades of green leads to a formation of what seemed to be the spitting image of a pair of human lungs. The message that is being sent is elaborated in the sense of saying that the environment needs to breathe. The World Wildlife Fund (WWF) makes great use of ethos, pathos, and logos to help effectively persuade the audience to stop deforestation. The image of the forest highlights the primary issue at hand by displaying the discoloration of a human lung that is being represented as a dead piece of land in the forest.
It is apt that WWF publicized this image because this organization is a well-known for saving the environment. WWF is known for its reliability and credibility. They use their authority to send out a message to society about the environment. Since the WWF holds high power globally, people are most likely going to believe what is being presented to them in the forest image. The speaker behind the image uses many tactics to help connect with the audience not just with colors, but with shapes and the way things are organized within the picture itself. Some of the credibility has been built from the trees in the image that appear as human lungs. This aspect of the picture sends out a much broader message to the public than any other image that would have ordinary trees in the image. The message appears to be very apparent because of the relation that the author used to connect the human body to the way the earth survives and breathes. Everything that is depicted in the image is shown in a way that every age group will be able to understand the issue at hand or what is going on within the photograph. .
The deforestation image establishes a different variety of emotional connections with the audience.