In the late 19th century, the women's suffrage movement originated and diligently fought for women's right to vote. After 70 years of fighting, women were finally granted that right. The second wave of feminism which took place between the 1940's and 1950's posed to challenge stereotypes in the workplace so women began to enter the employment market in greater numbers. Third wave feminism introduced the radicalization of the movement which revolved around women entering the workforce, equal pay and the "pill.' This wave of feminism is known as being more radical due to its celebration of sexuality as well as the focus on "girl power"(Dziedzic). Some may say that society is still in the third wave of feminism, however, majority of society does not identify with the feminist movement. In fact a poll conducted by the Huffington Post indicated that only one-fifth of Americans identify as feminists and similarly, 37 percent even said they consider "feminist" a negative term. The word Feminism tends to conjure negative feelings not only from men but from women as well. In Feminism and Men by Nikki van der Gaag, a student states that "Young people don't want to identify as a feminists because there is a man-hating, frumpy, lesbian image forced on us," With the lack of support of the feminist movement, it is clear that majority of people do not believe it is relevant to their lives in modern day society.
The main opposition of feminism is the inability of women to relate to the goals of the current movement. Likewise, many believe the acceptance of the term tends to isolate oneself rather than bring together a group as a whole. The Huffington Post quoted 10 widely known celebrities about their association with feminism and singer Bjork said "[I don't identify as a feminist] because I think it would isolate me. I think it's more important to do positive stuff.