LL Bean is geared toward outdoor equipment and clothing and the majority of their sales were through catalog and retail stores. LL Bean was founded in 1912 by Leon Leonwood Bean. LL Bean's number one priority is to provide high quality products and keep customers satisfied. LL Bean is a family owned company (Bean, 2014). The customer service with LL Bean has not changed since 1912. The product of LL Bean is to provide the highest quality products not only in retail stores but also by catalog. LL Bean is not only a United States business; they do operate overseas in Japan. .
The employee demographics with LL Bean are important when looking at benefit packages that will help retain employees. There are several aspects to look at with health insurance, including whether the majority of people in the company are part of a family or single. Younger people within the organization may want more vacation time. .
LL Bean is an outdoor company that maintains employees by letting them use outdoor equipment free of charge. Employees are encouraged to provide feedback on the quality of the product when they are utilize them free of charge. At LL Bean, employees go on adventure days together and this is strongly encouraged. They are looking at the adventure day as both a team building event and also for LL Bean to get feedback on their products to help improve them. .
Like many companies, LL Bean struggled with the changing technology and also the Internet. LL Bean started to look at ways that they could start to improve. The areas that LL Bean would be able to improve in were rewarding for performance, and increasing opportunities for advancement and look at the employee service levels. LL Bean knew it had to make some changes to grow as a company. Some of the things that LL Bean did to grow their business and maintain the name of LL Bean was to develop internet sales, to outsource their products overseas, and to establish guidelines for overseas such as cash bonuses, base pay, training programs, and fringe benefits.