This is seen more in the younger generations. .
Take my grandparent's generation for example, for them, the gender roles remains the same for them as it did back then. The women would do the cooking and the cleaning and wait on the man hand and foot, and the man would take care and maintain of the outside part of the home; mowing the lawn, washing the car, taking out the trash, and fixing anything that was broken. They lived like that for fifty years with no problems. Nowadays as each decade passed, women have been feeling more and more empowered wanting to support and take care of themselves. Women were tired of being told what to do and when to do it by their husbands. This is when the roles of men and women have begun to change. .
In the 1950s, women were stereotyped as unemployed, low income earners, non working women in decorative roles and idle situations, and having limited buying power. Most women who were shown in non-working roles, took place in the home. They were seen cooking and cleaning and using new electrical appliances such as a vacuum cleaner or a washing machine. Women, who did hold jobs, were shown in secretarial, clerical, or blue collar positions. Women holding these positions were portrayed as subservient to their male co workers. Working women were almost always shown isolated, working by themselves. They were always separated from others either by desks, walls, or machines. Non working women were shown as decorative elements in advertisements. They would be shown reclining on the beach, seated in a formal living room, or modeling clothes or jewelry. It was customary to find a woman decoratively portrayed than performing housewifely duties which would serve to advertise the products involved. Products such as linens, health care products, and small kitchen items, vital purchasing decisions were made solely by the man. Items such as cars, stocks and bonds, and big machinery were left entirely up to the men.