Eye contact "a meeting of the eyes of two people. Like in any other meeting, someone plays a role of an initiator and if the other party accepts the invitation of a beckoning glance or simply obeys the demanding look, eye contact is established between people, they look into each other's faces. Establishing eye contact, the ability to face the interlocutor " is the most important skill that enables effective communication. Such skill is something that should be learned, because most people hide their eyes while communicating, there is no eye contact between the interlocutors. Not every eye contact makes the companion happy, but it always makes him or her understand that he or she is in the spotlight. When the interviewee sees your eyes, feels your attention, it raises his or her attention to you and your words. Eye contact makes it easier to inform your interlocutor of your feelings, ideas and emotions.
A professor lecturing with an absent look, a speaker giving a speech without taking his eyes off the sheet with the text "all of them make an impression of people who only think about themselves and their own way of thought. .
In the interpersonal communication a frank look in the eyes says about the credibility of the other party, a willingness to be open and honest. Avoiding eye contact is perceived as alienation, distrust, secrecy. In business communication, the ability to keep a look on the interlocutor is seen as a sign of confidence, courage and strength. Frequent withdrawal of eyes while talking may be perceived as a fear of an interlocutor, self-doubt. A person who knows how to keep a look on a partner well may be perceived as a leader. Eye contact is also important because it allows you to consider additional information about a person by the facial expressions and eye movements. Eye contact makes it possible to observe a mismatch between the words of a person and what he or she really means.