Slide – Pathways to Marketing: .
Choosing E-Commerce as your pathway, you are signing up to work for companies that deal with electronics/technology as an Engineer, Designer, Developer, or Representative . As an example, selling a program to banks that use the electronic funds transfer option. Or creating a program for businesses to handle their inventory.
The Entreprenuer Pathway is the person interested in starting and running their own business. Examples are an Event Planner or the Franchise Owner.
If you're interested in the global perspective in selling, the International Trade Pathway is your field of choice. A person must be knowledgable in countries politics, economics, legal system, and most importantly the country's ethics and culture. Including their history or traditions.
For the traditional marketing pathway, Professional Sales and Marketing is a category that consists of employment in retail and wholesale merchandise, selling pharmaceutical supplies, telemarketing, or Advertising.
Examples of Non-profit marketing are The Red Cross, M.A.D.D. , Angel View, charities, etc.
Slide – The 4 Ps of Marketing: Product, Price, Place, and Promotion.
Before marketers can sell an item they conduct consumer research. Marketer's research techniques are able to target a specific audience for a future product. The research process will Determine what the need or opportunity is. They will then Collect their data through surveys and/or focus groups. Analyze their data so that it becomes useful information to Implement it by using the best approach to get it going.
1. Develop and test their product to their target group-future consumers.
2. Set a price for the product. The price can either be close to the competitor, lower than, or higher than the competitor. Factors to take into consideration when pricing the product: .
a. Costs of producing it.
b. Distribution .
c. Promotion.
3. Where, When, and How is it going? .