Jordan collection accumulated over the year of 2013. The Air Jordans, created with the .
help of NBA superstar and Hall of Famer Michael Jordan, amassed over 2.25 billion .
USD from sales in 2013 (Bleacher Report). This just gives a small taste of the amount .
of money big names such as LeBron James and Michael Jordan can generate.
As stated earlier Nike appeals to all different branches. The brand may be .
known for sports but a large population even uses the sneakers made by Nike for .
fashion. Out on the streets of NYC, the mecca of fashion, there are thousands upon .
thousands of young and old men and woman styling their Nikes with casual clothing. .
The sneakers created by Nike are just that interchangeable. Although the product is .
supposed to be for athletic use, they still look stylish enough for casual use. Multi-use in .
this industry is imperative; and that's something Nike does not lack.
Nike's target audience is everyone. As earlier mentioned Nike's greatest ability is .
to appeal to a variety of different people. So in short Nike doesn't strive to market their .
products to just one or two groups. They want everyone! Now, this doesn't mean .
everyone shops Nike. In general Nike is affordable for most people, although some of .
their products can upscale over $200. The base models offered by Nike, such as the .
men's Nike Roshe Run, can cost just over $40 (Nike.com). Higher end models such as .
the previously mentioned Nike LeBrons can cost as much as $250. So the target is .
pretty broad. The products are most useful for young men and women interested in .
sneakers for athletic use. Athletes are the obvious first pick to buy the products, but .
buyers are not limited to young men and women interested in getting the latest .
sneakers as a collector, work sneakers; as a lot of Nike sneakers are fully functional in .
many work settings, and the casual buyer purchasing just as replacement for their .
previous sneakers.