Roosevelt

It could be said that he achieved his objectives to a degree by this ability to become like a chameleon camouflaging himself so that he fitted in with the people. Or it could be because of charismatic characteristics that he held and his clever use of language when addressing the people. Both analyses apply to Roosevelt for how he conducted himself throughout his induction highlights that language plainly exercised by him allowed a portrayal of him as an equal and too many, this is what they believed because he addressed them as "fellow Americans"4. The tone in which he spoke amplified a concept that by using words such as "we", "our"5, it placed onus upon the people as well as his government to solve the troubles of the Nation. This in itself was clever because if the policies of Roosevelt and his office failed to recover the country from the depths of The Depression the people would have to accept part blame in its failure. This resulted in making the majority rally behind their President. In the fourth paragraph of his speech he tells the people that "We are stricken by no plague of locusts"6 this brings to the speech a strong Religious ideology as he refers to the Bible to draw an illustration that the Depression was man made this obviously would prick the consciences of the God fearing citizens. Other biblical statements such as "The money changers have fled from their high seats in the temple of our civilization. We may now restore that temple to the ancient truths"7 exemplifies the strong biblical influence within the speech. Even the moral fibre of the American people are challenged by use of dictation when the word "values"8 are reiterated thus ensuring that the duty of the American people was to unite regardless of their personal situations. "Evils"9 is used to substantiate that the "old order"10 was not righteous and the implementation of supervision of banks, credits and investments was necessary.