Means of technology these days develop many circumstances to avoid the idea of death or to make life longer. First, cloning of genetically identical material could one day provide away to generate cells, body parts or even entire bodies, but it also bring with it some almost insuperable ethical problem. Therefore, some people support this new technology despite of its disadvantages running to immortality, in order to keep their seeds promoting forever. .
Second, plastic surgery a way of reshaping the normal structure of a body in order to improve their outside appearance and self-esteem, and is one way of people's desire to try to fit their ideal image. people tend to follow this modern technology to express their fear of ageing as a route to death , they reshape their outside physical appearance like the nose , cheeks , lips and eyes , believing in the idea that physical appearance change by the time means approaching to death. So, they spend a large amount of money to make surgeries which make them appear cheerfully, for example; the modern singers and actors who appear young despite of their older ages as a result of this technology.
Finally , annual makeup and creams , precisely women category is the main purpose for the cosmetics , because women always fear of looking old ; so they extremely follow any advertisement or propaganda which make them look younger and more beautifully. Many women especially beauty queens who tend to use annual makeup to keep their appearance attractive, as a result of fearing of wrinkles and face problems.
In an advertisement for "Fair and Lovely" cream; a cream for whitening and tightening skin, they attempted to tempt women to use it saying "do you want to hide wrinkles and have a new look, buy it " why women aspire to have a young faces?, simply, the idea of immortality and fear of death, which were an obsession for people along time ago. Therefore, the idea of eternal youth becomes as an eternal desire to delay death and estrange ageing.