Nike today is one of the most popular brands in the world and used for fashion and sport all the world. I am a soccer player and I like Nike products for their quality and style. For myself Nike is comparable with Apple because the company achieved to create a mythos around their products which let the people who uses the products look cool. Nike's provides athletes with quality and every-day people with fashion. Nike's turnover in the financial year 2013/ 2014 was 27.8 billion dollar and the brand is worldwide biggest sports equipment manufacturer (Statista). The price for the economic success pay the workers in the factories while working for about 50 cents an hour under horrible working conditions (Wright). I want to focus in this opinion paper on the working conditions and what Nike tried to do to help and my opinion if the brand did enough or not. .
But let's start from the beginning. In 1964 Phil H. Knights created "Blue Ribbon Sports" which would be changed 1971 into "Nike". Named after the Greek goddess of victory the company became quickly the shoe manufacturer No. 1 in the world. .
Knights used the Olympic Games 1972 as the platform to promote Nike first time worldwide and he achieved that some great American athletes wear Nike during the games which boosted the sales for the company. The advertisement strategy was simple but successful. Nike tried to go to the athletes and let them be successful in their products which would create a hype about the equipment. Young amateurs see their idols in Nike and want to have the same products. If the professional is more successful he becomes the idol for more people which create the snowball effect and led to higher sales. .
As Knights created his business plan for "Blue Ribbon Sports" 1962 while he did his MBA on Stanford University he thought about using cheap Japanese labor to develop a cheap and good-quality running shoe.
Nike is the leading shoe and athletic apparel company in the United States and one of the largest in the world. In 1993, Nike's fiscal revenues were as large as the NBA, NFL, and Major League Baseball's television deals, ticket sales, and paraphernalia sales combined. In addition to their p...
They are the official licensee of Nike ACG (All Conditions Gear)-branded stores and concept shops. ... In 1995, Nike acquired Canstar Sports Inc. in which all brands produced by this company were later consolidated under the Bauer brand name. ... Nike Inc. is very good at adapting to the changing market. ... You see this in the huge moves they have made to make legal and humane working conditions a focus of their company, that they remain flexible and realize that they need the support of people to be successful. ... If Nike chooses to use both ...
Nike Inc. The topic that I have chosen to do a research project on is Nike Inc. ... In 1968, this company became NIKE, Inc.--- named for the Greek goddess of Victory. ... In the 1990's he was the subject of frequent protests over allegedly poor working conditions at Nike manufacturing plants in Asia. ... His position in Nike is Chief Executive Officer, President and Chairman, Nike Inc. ...
Today, Nike leaves Reebok in its dust. ... Nike uses product-oriented campaigns. ... Nike associates itself with winners. ... Nike ads are legendary. ... In 1995 Nike spent $250 million, while Reebok spent $100 ("Nike Brand Marketing,"n.d.). ...
Table of Contents Identification of the Company 1 Name and Stock Exchange Symbol 1 Subsidiaries 1 Objectives and Goals of the Company 2 Business Involvement 2 Objectives 2 Goals/Mission Statement 3 Internal Structure and Operations of the Company 5 Board of Directors 5 Business Heads 5 Available Resources 6 Marketing and Advertising 6 External Environment of the Company 6 The Dow Jones Diversified Financial Index 6 Competitors 6 Rankings and Market Share 7 Competitive Factors within the Industry 7 Consumers of Services 7 Suppliers of Raw Materials and Services 7...
Working with H&M, Stefan Larson was Gap's biggest competition and economic downfall. ... However, three years ago Gap Inc. hired Mr. ... " Jill Stanton, the former head of apparel at Nike was also hired to help the company. ... But now observation over Gap's working conditions at foreign suppliers raises question on Old Navy's low price merchandise. ... I think this growth in Gap Inc. will eventually slow back down, and perhaps many years later it will rise again. ...
They are generally defined as "a workplace where workers are subject to extreme exploitation, including the absence of a living wage or benefits, poor working conditions, and arbitrary discipline, such as verbal and physical abuse (Sweatshop Watch)." ... A study done by Vietnam Labor Watch reported on the abuses, working conditions, and health practices in Nike plants. ... Nike factory workers, including overtime, are working between six hundred and one thousand hours each month. ... If conditions at Nike factories improve, other companies, such as Adidas and Reebok, will surely follow. .....
Company Description Nike, Inc. was incorporated in 1968. ... Economic Analysis Economic conditions have been struggling in The United States since the market collapse in 2000, but conditions are beginning to stabilize. ... In the most recent quarter, this trend continued with productivity increasing at an annual rate of 4.3% as measured by output per hour of all persons working. ... Although Nike's top three customers generated 28% of their revenue, these customers do not have the power to pressure Nike's margins. ... Nike is constantly working to improve the technical ...
The main priority of this essay is to represent the arguments for and against the relevance of trade unions in todays working society. ... Therefore, the main purpose of a trade union is to protect and improve people's pay and conditions of employment. ... Negotiation is where union representatives discuss with management, issues which affect people working in an organization. ... Pay, working hours, holidays and changes to working practices are the sort of issues that are negotiated. ... Nike, a leading sports apparel manufacturer should have demanded that the Kuk-Dong factory owne...