Life in a consumer culture is filled with many influences. During a lifetime, there are many day-to-day influences that affect who we are and who we become. We make choices everyday that determine how our life goes. Something as simple as how we dress can impact our future. What we wear can determine the outcome of our lives. The friendships that I have developed are affected by the clothing that I purchase and wear. With fashion, the consumer culture of involving how we pick and choose our clothing can determine who our friends are. My friends and I all seem to prefer an athletic fashion. My sports clothes define who I am and I look for it in others that I can be a friend with. Consumerism helps influence how we see our relationships with others and how we see ourselves. I feel I am judged and do judge others by how they dress.
A relationship that is affected by consumer culture is the relationship I have with my friends. The friends that I have now are the people I have many similarities with, especially fashion or the lack of it. Ever since I started my career in sports, I found that the people I enjoy spending time with are my teammates. We wear the same clothes and also act a certain way. The way we dress sometimes makes people think that we are trashy and don't care what we look like but that's not it. We prefer to go out in "sports fashion" like Adidas sandals and a tee shirt instead of a designer brand name skirt and trendy shoes because the way we dress is comfortable to us. My friends and I are all about each other and no one else. We are very stubborn and don't like to include anyone outside of our click. This is only because we only relate to one another and don't like to separate from the group.
People base their friendships on material things, what each has would appeal to the other. I would not be comfortable with a person who wears expensive and showy outfits.