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Company Performance - Internal and External Analysis

 

            
             ASDA launched its price guarantee campaign to attract online customers and success. According to experts, ASDA managed to make the largest Christmas grocery sales by applying the price guarantee campaign. This report serves as a proof of the successful run of the project resulting in more than half a million users visiting the ASDA website during May, 2012. This is a significant achievement for ASDA during the past few years. According o another report, ASDA improved its sales by 19.2% in the year 2012 (Retail Week, 2012). The increase in the downloading of the iPhone application of ASDA also indicates the company's success. The ASDA servers witnessed almost 170,000 downloads (Asda, 2012). Therefore during the financial crisis period, the price guarantee campaign proved effective as it stressed on the saving habit over spending. The company gained reputation due to its stress on price stability and price control. .
             EXTERNAL ANALYSIS .
             ASDA is one of the leading players in the food sector of the UK market. The food sector of the global market is becoming increasingly competitive with the rise in fresh players joining the market and a company must learn to evolve in line with customer evolution. . Customers shopping behaviour and methods have been greatly influenced by the changing technology and the financial recession. (Poter 2004) explains how a rising number of companies are providing outlets that offer the same quality of product in lower prices. Considering the current market stature and the evolving needs of the customers, ASDA will have to change accordingly in order to retain a position in the global market as a strong competitor creating enough profit and at the same time improving its reputation. .
             Political Forces.
             The general idea concerning the food market is that it is one of the most competitive sectors and expands rapidly by entering the global market. According to the British Retail Consortium (2010) the company, Tesco is the largest growing company which is employing different market entering strategies.


Essays Related to Company Performance - Internal and External Analysis

1. Internal and External Company Review

Within this report, analysis into Marks and Spencer's will be carried out, investigating the external environment and its affects, the internal environment, their business level strategy of differentiation, the company's financial performance over the past 5 years and their corporate strategy of growth and retrench within the different markets. 2.0 External Environment Demographics, a key segment of the general environment affecting the businesses industry, can refer to the characteristics of a population and how they age (Keith Halcro, 2014). ... In this case, demographics are ha...

  • Word Count: 1396
  • Approx Pages: 6
  • Grade Level: Undergraduate

2. SWOT Analysis

Do staff have consistent training and feedback to ensure high performance? ... Internal Analysis: Examine the capabilities of your organization. ... External Analysis: Look at the main points in the environmental analysis, and identify those points that pose opportunities for your organization, and those that pose threats or obstacles to performance. ... SWOT Breakdown SWOT identifies the internal and external factors that affect an organization. Here's the breakdown of SWOT by internal and external variables: Internal factors (Strengths and weaknesses) A corporate structure, culture ...

  • Word Count: 864
  • Approx Pages: 3
  • Grade Level: High School

3. Strategy Analysis Of L'Oreal

To have an advantage on competition, L'Oreal has to apply some strategies that include internal audit information and external opportunities that will make the company stronger. ... SO Strategies SO Strategies uses the internal strengths to take advantage of external opportunities of a firm. ... WO Strategies WO strategies aim at improving internal weaknesses by taking advantage of external opportunities. ... Their reputation of performance is an everyday reality for L'Oreal Group. ... (Www.loreal-finance.com) CONCLUSION L'Oreal is a company that has seen vari...

  • Word Count: 1202
  • Approx Pages: 5
  • Has Bibliography
  • Grade Level: High School

4. Direct & Indirect Actions of External Environments

Question What are the direct and indirect actions of the external environment that a manager must know in an organization? ... Response The external environment of an organization refers to the outside institutions, factors or forces that potentially affect the performance of said organization. ... Outsourcing is basically a practice used by different companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally. ... How I can do this as a manager is through competitor analysis. ... This analysis provides both an offensive and defensive st...

  • Word Count: 996
  • Approx Pages: 4
  • Grade Level: High School

5. Strategic Quality and Systems Managemen

Engage internal and external vendors to create supply chain for raw materials and finished good between vendors production facility customers. ... Management Activity Good management is the key to good company's performance. ... Management of ASDA Company is also trying to achieve its aim. ... SWOT Analysis of ASDA SWOT stands for strengths, weaknesses, opportunities and threats. Where strength and weakness are internal factors like wise opportunities and threats are external factors. 1. ...

  • Word Count: 9561
  • Approx Pages: 38
  • Has Bibliography
  • Grade Level: Undergraduate

6. Teamwork

By considering the environmental analysis (including industrial and economic factors) and an internal analysis (including strengths and weaknesses of the firm and human resources), the company is able to formulate an overall strategy, with a major contribution from HRM (Butler, Ferris and Napier, 1991: p. 67). ... Reformation in the external and internal environments influence strategic change, such that a static set of employee skills will often be inadequate (Butler, Ferris and Napier, 1991: p. 78). ... Success within an organisation can be determined by establishing an external fit between ...

  • Word Count: 2017
  • Approx Pages: 8
  • Grade Level: Undergraduate

7. Teamwork

By considering the environmental analysis (including industrial and economic factors) and an internal analysis (including strengths and weaknesses of the firm and human resources), the company is able to formulate an overall strategy, with a major contribution from HRM (Butler, Ferris and Napier, 1991: p. 67). ... Reformation in the external and internal environments influence strategic change, such that a static set of employee skills will often be inadequate (Butler, Ferris and Napier, 1991: p. 78). ... Success within an organisation can be determined by establishing an external fit between ...

  • Word Count: 2017
  • Approx Pages: 8
  • Grade Level: Undergraduate

8. Value-Chain Analysis and Customer Needs

Value-chain analysis is used for many purposes, but the process of examining customers' value chains is relatively new.[2] In our five-step process, Step 1 explains how internal and external value chains can be used separately and in related ways. ... The firms that are considered major integrated oil companies participate in a significant number " sometimes all " of these external (upstream and downstream) and internal value-chain elements. ... To perform the external value-chain analysis, team members should ask the customer a set of getting-to-know-you questions. ... Exhibi...

  • Word Count: 4100
  • Approx Pages: 16
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9. Apple, Inc. - A Case Study

On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. ... By making use of the talented research and development team, Apple has been able to position its products as the best in terms of innovativeness, performance and reliability while compared to similar products in the market. ... This strategic plan reviews Apple's performance and environment from various perspectives before strategic recommendations are made on the conclusion section. Among others the Internal Factor Matrix, Ext...

  • Word Count: 6724
  • Approx Pages: 27
  • Has Bibliography
  • Grade Level: High School