Clothing Group - Urban Outfitters

            The financial crisis 2008 has had a major impact on consumption, which implies that the problem is on the demand side of the economy, in other words, the consumers' side. Therefore, starting a business, or in particular, a shopping complex will be a very challenging problem. And since the economy is still relatively weak and therefore so is the income level of people. It is argued that in order to thrive, our business needs to focus and innovate on the taste / fashion of consumers. This has therefore become one of our main reasons as to why we chose Urban Outfitters, which we believe will develop our content on the clothing / fashion line and bring about a significant boost in our popularity as a shopping complex.
             Urban Outfitters has made an incredible name for itself in the fashion industry Urban Outfitters sells the latest styles of clothing and accessories at fairly affordable price. Urban Outfitters is always adapting to keep up with the ever-changing styles in the fashion world. The atmosphere that Urban Outfitters has created has definitely reached its target audience, young men and women that love staying on the cutting edge of fashion. There have been significant transformations / changes in terms of how young people dress up in our generation in comparison to 1980 and 1990s. They tend to be in favor of simpler types of clothing, in other words, types that correspond to their youthful energy, but still maintain its sense of elegance at the same. It is believed that Urban Outfitters has a lot to offer in that sense. Given that it consists of a collection of brands that have been proven to be attractive to young people not only in America but also worldwide, given the success it has achieved in Europe and Asia. The rising popularity of "vinyl " corresponds the fact that there has been a change in taste among young people for clothing and accessories they consume. Also, it is worth mentioning that among many other things, Urban Outfitters have been very popular with their vintage clothing, and also accessories such as Vinyl and polaroid cameras.