The viewer becomes intrigued and frightened when they hear the narrator say, The industry doesnt want you to know the truth about what youre eating because if you knew, you might not want to eat it. The audience begins to feel a sense of fear of what they are consuming from all of the gruesome visuals and details used to describe these large factories. .
The main scene where Kenner shows a pathos appeal is when the animals are mistreated and put through agony, especially the chickens. One farmer, Carole Morrison a chicken farmer under contract with Perdue, offered a rare look at what an industrial chicken farm looks like (Polis). This gives the audience an inside view that many businesses and large corporations actually refused to give Kenner and his team. She mentions that the chickens live in complete darkness and that they are given things to make them grow and in turn the chickens cannot even bare their own weight causing them to either die and become immobile. More examples of explicit animal scenes include the beheading of chickens, the slaughter of pigs and the harsh treatment of cows. A very important part of Kenners appeal to pathos is using Barbra Kowalycks story of her child that passed away from E. coli poisoning at the age of two. This can reach really anyones emotional side specifically when the viewer is shown Kevin, Barbras two year old son, playing in water and later Barbra saying that literally a few days after that he was gone. The audience begins to feel what Barbra may have felt and are compassionate to her case. In a specific segment of the documentary called The Dollar Menu he interviews a family who is living in poverty and cannot afford to buy the healthier choice. Kenner shows them in a supermarket looking to buy fruit but having to leave it behind because the price is too high and would not be enough to feed their family. The high prices in healthy food are causing them to have to buy the unhealthy food that is cheaper.