You were born with it, lived with it, aged with it, and died with it. Now it's a movable feast: a playground and a battlefield where skin, flesh, and bone are manipulated and the cultural and aesthetic standards of an era are stamped "(Briscoe). This is the uniform beauty, that is now expected when looking at women. This judgement seems to be unconscious, culture has been so exposed to judgement regarding physical appearance that it is without thinking. Society does not find beauty in differences, but in the same. Which makes women think in order to be beautiful they have to look a certain way. The meaning of beauty has completely changed because of the pressures of what is considered perfect and the extremes of plastic surgery to achieve perfection. .
When people see women that do not look the way a created programmed image looks, it is immediately criticized. Thinking negative thoughts, things like she is letting herself go. There has been a new set of standards and expectations as the availability to change is growing. "In failing to conform fully to the unnatural standard, Bardot is perceived to have "let herself go," her looks little short of an aesthetic affront "(Briscoe). It has been made so easy to create a new face or new features on the face with little cost and very short recovery time. The standards are made through the media and through people's judgements. It used to be that different was beautiful. Now, culture has a very narrow idea of what is beautiful and what women should be. This has not been the most positive influence on young women today. .
The increase of cosmetic surgery causes people to think that they are not created the way they are supposed to be, but are created to be molded and shaped the way they want to be. "People are more and more drawn into thinking that their identities and bodies are similarly plastic, flexible, liquid "(Donley-Hayes). This is a continued idea that is publicized with the media.