How does organization, detail, and word choice develop or affect development of a speaker's argument? (RI1-3) The organization provides what the speaker is thinking in a claim, data, and support. The details help develop the speaker's argument with how the speaker is choosing to represent the product. In the ad "Better Results" Apple clearly gives off that Mac produces a better product showing the fine art details, while PC gives off a disgusting image that shows the hairy back and fake hair. The word choice affects the development of the speaker's argument by having a good and bad side. In the "WSJ" ad Apple purposely show that their product is better by showing off the fantastic review it got. .
How does a communicator's diction and syntax impact the message (both implied and received) and tone of an argument? (RI4) Apple's Get-A-Mac ads set out a vague tone both implied and receiving. The diction is allowing the audience to find their own voice and to choose whether the message that Apple is giving is negative or positive toward them. In the ad "Better Results" Apple and PC both bring out a product each of them created; Apple's diction is unclear because it isn't stating clearing that Apple is better than PC, it's just giving an example and indirectly allowing the audience to choose what computer is better. The syntax is very jumbled and confusing toward the audience; Mac's motive is to convince PC users that Mac is better but some ads show that Mac compliments PC. It is rather confusing for the audience to pick which side is better. In the ad "Security" PC is escorted by a bodyguard while Mac isn't; most people interpret that PC is too much trouble while Mac is easier, few might think that Mac is not as safe because there isn't any protection while then concludes that Mac is not reliable and can be harmed easily with outside viruses. .