Attracting guests will become easier when using social media appropriate. Social media can make or break a company that is why the policy must be in place before driving in. The company will have the ability to attract more investors, guests, vendors, and people in general through the wide stretch of the worldwide web. When a company increases their investors and customers there is a natural reaction of revenue increasing. "Now there is proof that customers who engage with a business through social media contribute more to the bottom line than customers who do not, " (http://phys.org/news/2013-03-businesses-revenue-social-media.html#jCp) The public has grown to using the social media outlets more and more, and a company that has yet to engage in the act of social media is only missing out on additional revenue. The company might as well hand over their customers to their competitors. Having a Facebook or Twitter account for a company will not just help the company on it's on a policy must be in place for employees and the company. Clear regulations, repercussions, and ethics should be stated within the company and displayed through practice by the employees of the company. .
Moving into the social network opens a company up to more instant feedback from guests, customers, and investors. A Facebook or Twitter account for the company, and a policy in place would allow the company to communicate with guest and make any wrongs right much faster than waiting for the guest to decide to call. A company that is not only capable to react quickly to issues and or complaints, but does react quickly to resolve the problem is more respected by the public. .
Companies that partake in the social media must have a policy in place to prevent employees from place nonsense on the site and misleading the true reputation of the company. The last thing a business wants is to have to go into criticize management because one employee gets upset and goes off on the web site.