An example would be the italicization of "drowning" (11) of the polar bears to hit the emotional side of this argument. Gore structured his essay through the Chinese expression for "crisis" which breaks down to two symbols, one of "danger" and one of "opportunity". The Chinese characters are Gore's activity to establish a framing device to make people aware of the situation about global warming, and the opportunities that arises because of it. Gore's thesis is "The climate crisis is, indeed, extremely dangerous, but it also presents unprecedented opportunities" (11). It's stated right in the beginning, and warns that there is a crisis happening, but it's still not too late to fix it. Framing his essay through the Chinese characters, help make the information clear and easy to read and understand. First comes the problem, then the solution, it is a basic story element that everyone can understand.
To expand on the meaning of danger, right after his thesis Gore claims that "The climate crisis may at times appear to be happening slowly, but in fact it is a true planetary emergency" (11). This is a claim of fact because Gore uses scientific data to express the planetary emergency. For example, he discuss that the polar ice caps are melting and that if this continues it could "raise the sea level worldwide by more than 20 feet" (12). Rising water levels may seem insignificant, but it can lead to global disasters, like tsunamis, floods, and destructions of coastal cities. He states facts after facts, such as the rising acidity in ocean waters, excess carbon dioxide emissions, and the endangerment of certain species backing up that his first claim is a one of fact.
To further support this claim he pulls at the heart strings of many by utilizing pathos through the tragic deaths of the polar bears and logos through rising acidity levels in the oceans water.