The marketing world has gone through many trends and transformations throughout their existence. The current and most popular one is the mobile marketing trend. It has gone through many changes, many marketers twisted this concept in a way never imagined before and it has been growing exponentially. The mobile marketing trend has a greater and greater impact on the society either done directly or indirectly.
Many commercials currently on the market are monopolizing every single webpage. We can see them on Facebook, Youtube, and so on. They are not simply there; they actually will make sure it is the first thing that a viewer will see. Whenever I select a link to watch a free TV show, there are always numerous pop-ups over the actual page that I want to see. The advertisements force us to see them because we have to close every single window. In addition, the access to an application can also be denied if the viewer does not watch the commercial partially or completely. Some concepts are even worse. The ad follows you as you scroll down the page while the person tries desperately to read the news. It is like a fly that is trapped in someone's room and does not want to go out. .
Not only do commercials appear with such indiscretion, they also secretly infiltrate in the technological world. These kind of advertisements are much more intelligent because they have grasped ways to sell their products without annoying the customers. It is nevertheless still tedious and irrelevant to the context in which it is shown. During talk shows, there is always a part where the host has to promote the product of the sponsors. It usually has nothing to do with the show and often breaks the atmosphere created. For example, during an Ellen Degeneres show, she was giving out money to a couple that was in need. In the middle of the crying and the giveaways, Ellen had to promote the company that donated all this money for the couple.