Marketing is more than a simple business function performing a special task of satisfying customers of the organization. Kotler, 2013 stated that marketing is the heart of customer relationship. So, it is all about customers understanding and satisfying customers. Basically, transferring goods from producer to consumers which include advertising, shipping, selling, etc. is known as marketing. To satisfy the needs of the people through exchange process is the main aim of marketing. Some principles must be followed by the company in order to achieve these goals principles so that they can easily remain in the market. 4 P's of marketing which are product, price, place and promotion generally followed by the company. Every organization are now using any kind of marketing strategy whether planned or unplanned. Every local and global organization is trying to enhance their relationship with customers on order to achieve higher market share. Amazon, a online based company is no exception. This report is made by taking Amazon as an example which is among the world's biggest retail chains.
Task 1 Understanding the concept and the process of marketing.
LO 1.1Various elements of the marketing process.
Serving the customers according to their needs and demands and to understand these things is the main aim of the company. A company has to follow the marketing process. Marketing process has many elements.
Elements of marketing process of Amazon contain the following:.
Analysis of the market and environment.
Identification of the marketing target.
Setting marketing objectives.
Dealing with elements of the marketing mix.
Reflection, control and revision.
Company can reach their goal by understanding and following the elements of marketing process. Market determination is the first step by which the company try to find out what kind of buyers they want to attract in terms of their age, gender, location, etc. and for doing this they analyze the market in terms of current and future customers.