One hundred and fifty years ago, the most versatile and fashionable piece of clothing was born. Beginning with just one man and one company, the industry has grown to over one hundred companies that compete for the finest style, cut, color, and fit for men, women, and children of all sizes and shapes ("When" Online). This remarkable business is the denim jean business. Among the numerous companies that battle for the best jean are Gap and Polo Jeans Co. Both companies are extremely successful in marketing and have both similar and different techniques to advertise their products. Television commercials and magazine ads are the leading forms of advertisement for Gap jeans and Polo Jeans Co. In two particular advertisements, one from a Gap jean television commercial and a Polo Jeans Co. magazine advertisement, content, context, form, and audience appeal was studied. At a first glance, both the Gap jeans and Polo Jeans Co.'s advertisements appear to be basically the same, but in actuality, they have their similarities and differences, pros and cons. At the conclusion of the study, Gap's television commercial was far more effective in reaching its targeted audience compared to Polo Jeans Co.'s magazine article. .
A thirty-three second commercial packed full of creativity and allure is Gap.
jeans" key to marketing success. Starring the Italian actor Raoul Bova, also known as the "Italian Brad Pitt," Gap uses the rising actor's fame and appearance to gather attention to their "broken-in jeans." With Bova's role in the recent movie "Under the Tuscan Sun".
as Diane Lane's love interest, Gap assumes that the audience has either heard of him or is attracted to his strong, healthy body. The commercial begins with Raoul Bova in a clean white sheeted bed waking up wearing a pair of "broken-in jeans," while the catchy song "Tempted," performed by Squeeze, plays softly in the background. This song is an important feature of the commercial because it helps create a calm and relaxing mood.
Consumers" demand greatly affects GAP's strategy, which helped GAP to prosper for a period of time. ... GAP INC. ... (Gap Inc.). ... Gap claims to have altered the fit and style of its jeans to make their basics more attractive. But there is a problem: jeans were fashionable last year, not this. ...
Composed of denim, an extremely durable and tough fabric, jeans are the ultimate American icon standing for freedom, equality, and the dominican republic. ... Another reason that promoted the development of jeans was the agricultural aspect of America. ... Jeans were the perfect type of clothes to be wearing for such an occasion. ... In Japan, Jeans are immediately recognized as the American icon of "The wild, untamed land of the West." ... Jeans are the American icon for freedom, originality, survival, independence, and the wild, untamed lands of the West....
Izod, polo, leg warmers, Ug boots, parachute pants, and short shorts make us think of the 1980s. Flannel shirts, worn out loose fitting jeans induce memories of the 1990s. Low rise jeans, and layered camisoles have been popular over most of the first decade of the new millennium, but unlike decades gone by, for the first time in the history of modern fashion, all worlds have collided to create the hodgepodge that is fashion in 2009. ... (Feminists are assumed to wear the same uniform) Artists wear lots of hand knit stuff, computer programmers wear jeans and t-shirts, The Barbie uniform is ...
Jeans are about sex. ... When Calvin Klein began a new advertisement campaign for his label "redundant" jeans in "95, he embarked on a new wave of advertising that put a drastic spin on the old phrase that "sex sells". ... Therefore, since the models, and not the clothing, are the focus, it is clear that Klein's method of advertising that "jeans are about sex" is a way of participating in the homoerotic address of the fashion industry. ... Overall, Calvin Klein illustrates that "jeans are about sex" through the abundant display of nudity in his porn-style advertisements, and also by ta...
To compare to other Jeans companies, Diesel have to spend more money for adverting to attract more people to buy their product and attract the people who never try Diesel product before. ... To increase sales of 600 million by double digits is their main objective, since Diesel Jeans is the leader of the industry. ... Since Diesel Jeans was focuses on youth age group, to expend the new Kids line will increase their sales. ... So Diesel Jeans need to enter the new Kids line with strong adverting to introduce the new line. ... Diesel Jeans are very successful to make the sexy and cool image...
Levis have always been classed as a way of American way of life, and the fifties was a time when the sales of Levi jeans were at their best and were by far the leading brand of jean manufacturers in the U.S.From the mid 1950s onwards, jeans have been especially associated with particular types of male American youth heroes including Marlon Brando and their sixties followers. ... The Levis adverts that were made we now know were very successful in helping the sales of the jeans and were and still are popular among the customer. ... As he waltzes through the door the bouncer stops him and a clo...
Most of the clothes my mom would pick for me would be loose fitting jeans or khakis and nicer collared and non-collared casual shirts. ... A perfect self example of a fashion blunder is when I wore a pair of white loose fitting jeans and a baggy white sweater with a few small blue stripes to a club to meet my friends. ... The looser fitting jeans and over sized T-shirts and polo shirts gave me more freedom and helped to hide my scrawny frame. ... All of my shirts are either button up dressy shirts, polo shirts, or nicer casual shirts, and I have some sweaters too. I still have lots of loo...
Gap Domestic has 2,201 stores, which includes Gap, GapKids, babyGap, and GapBody stores. ... Gap has six percent (6%) share of the domestic apparel market. ... Gap Outlet seems to compete for Gap as it manages its multiple brands. For example an item that costs $38 at Gap sell for $20 at Old Navy. ... However, widely varying interpretations of "business casual- attire guidelines, especially by employees wearing jeans and sweatpants to the office, have prompted many firms to reconsider the policy. ...
Ralph Lauren's products range from men, women and children's suites, sportswear, jeans, shoes, underwear, belts and sunglasses to home bedding, curtains and furniture. ... Ralph Lauren has many sections of his Polo brand; there is Polo that is around 75 dollars for a regular polo shirt. ... Anytime you walk into a department store you will likely see next to Polo racks the likes of Tommy Hilfiger, Liz Claiborne and U.S Polo Association. These are brands that position themselves the same way Polo does, although they haven't been as successful as the Polo brand. U.S Polo associati...