My selection is an advertisement from Singapore Airlines. I first noticed this advertisement on an on-flight magazine years ago when I was flying with Singapore Airlines. I think this is a very subtle advertisement and it is a very good example of well-conceived tourism related advertisement that delivers clear and impressive message to its readers. There are two ways to interpret this advertisement. At first glance there is a spinning fishing rod in the center of the scene, the background is coast shore of Auckland, there are white clouds floating in the sky, blue seawater, and mountains at a distance. No doubt, this a perfect place for sea fishing. .
One can also interpret this advertisement from another aspect. The fishing resembles the wing of airplane and the two reels resemble the turbo engines. The overall advertisement is a backward looking of Auckland shore. At the bottom, there is the message: Auckland and the great outdoors, now ten times a week. Now readers realize this is an airline commercial. .
A lot people go to Auckland for their seaside vocation. One of Auckland's nicknames, the "City of Sails", is derived from the popularity of sea related activities in the region. Sealing and fishing are extremely popular in this region. It estimated that 35,000 yachts and launches are registered in Auckland1, and the majority of those boats are equipped with fishing equipment. This advertisement depicts a vivid image to its readers: you should take Singapore Airlines' flights to this southern hemisphere paradise, see its lush green coastline, eternity of azure blue sea and endless sands, and sail out to the ocean, enjoy the adventurous and unforgettable sea-fishing experience. It takes readers no more than 10 second and now they have the right connection in their heads: Auckland, flights, vocation, sea fishing, .
In terms of the audience to this advertisement, they share some common characteristic.