What gives company's their "it"" factor? What gives them that special something that captures the eyes of citizens all over the United States, and separates them from other companies? The different decisions and advertising each company uses is what makes them unique. Advertising is the key platform to every big major company or industry. The reason you can buy a Nike shirt for sixty dollars, and then buy the exact same shirt at Walmart for ten dollars is because of advertising.
There are so many different types of advertising. Some advertisements you can visibly see. Other advertisements you can hear. There are even advertisements you can get caught on without even realizing it caught your attention. People run into advertising every day of their lives. Whether it is a TV commercial, ad on the internet, or even a gigantic billboard on the side of the road, they are all different types of advertisements chosen by a given company. Most of the time, Americans across the country will experience an advertisement at least once a day. Usually people do not even recognize them as advertisements though because they are so normal to our everyday lives. .
You might ask yourself "why do companies go to the crazy extent just to get their names out?" They go through all of the trouble because they are trying to better their company so they can increase their money income. The main purpose for starting a company is almost always to make money. Even if a company is doing great, an owner will still most likely keep trying to expand it. It is natural for humans to have the desire to always want to progress and make a better life for themselves by getting as much as they possibly can. If an individual starts a company, such as a vacation rental company, it will be very obvious whether they do or do not have the desire to succeed. A company whose owner does not put everything he has into advertising, will never be successful.