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Media, Marketing and Consumerism

 

            
             Media marketing plays a very important role in communicating the message from the seller of product to the consumers. It helps the company in distinguishing its brand from the competitors and also the consumer in making the purchase decision. It started from cave painting and homing pigeons, which was the earliest form of communication and evolved over a period of time to other forms such as newspapers, magazines, radio, television, internet and promotional media campaigns.
             Over the period of time traditional media has been used along with the modern communication mediums so as to better communicate and deliver the message more effectively (Bergstrom, 2012). A media market is known as the region where the communication occurs between the buyer and seller through any form of media communication mediums. With the effect of globalization these regions may overlap and the people of one market can also receive the content from surrounding market. As different people access different mediums and have different needs the marketer has to use more than one media channel of communication (Kulshreshtha, 2013). At times a trade-off between different media forms has to be done as they involve huge costs and resource to the companies.
             Role of Media Marketing.
             All media channels focus on different needs of people, where words & photos are important for newspapers and magazines; radio requires a voice that has an impact on mass audience.
             Today the companies face a huge challenge in marketing their products due to overload of advertisements, with all trying to persuade the customers in making the purchase. Customers are not able to recall many of these communications and purposely avoid many of them as they do not create an impact on them. Marketers have to be very innovative in promoting their products as it involves lot of risks and monetary as well as non-monetary costs. With time brands are getting more consumer importance and these will act as the distinguishing factors in marketing the products and services (Pulizzis, 2013).


Essays Related to Media, Marketing and Consumerism

1. Social Media and Marketing

Social media (or social marketing)is the promotional tool used to facilitate conversations among people online. ... Social media such as Facebook and twitter play important roles in marketing. These are sites used by millions of consumers. ... According to Clark, by using social media or marketing companies, we can sell better, listen better and move faster. One cannot learn about its consumer or customer in 2 minutes meeting at store while buying something. ...

  • Word Count: 440
  • Approx Pages: 2
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2. Direct MArketing

This interaction or dialogue is made possible through a wide range of media, each of which can be utilized on its own or as part of a battery of media. ... The committee of the Direct Marketing Association (DMA), a trade association, developed the most widely accepted definition of the direct marketing : " Direct marketing is an interactive system of marketing which uses one or more advertising media to affect a measurable response and/or transaction at any location." ... One or more communication media. Although the DMA definition uses the specific term advertising, more general term...

  • Word Count: 1965
  • Approx Pages: 8
  • Grade Level: Undergraduate

3. The Power of Social Media Marketing

In recent times, social media marketing has become a powerful tool utilized by modern business strategists to reach their desired target consumer audience. This examination will delve into the power of social media marketing through the evaluation of its popularity within the modern business environment, analysis of its advantages and disadvantages for business entrepreneurs, examination of how Pepsi is utilizing this form of media marketing to enhance its understanding of consumers, research and inspection of how other businesses are using social media marketing to their advantage, and the fu...

  • Word Count: 3245
  • Approx Pages: 13
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4. Integrated Marketing Communications (IMC) Assignment

Response Integrated marketing communication (IMC) basically focuses on advertising, direct marketing, sales, and promotions which are the four main areas of marketing communication (Belch, 2009). The whole concept behind IMC is to maximize the impact a company has on consumers. ... The Internet creates alternative methods of communication such as social media, online-marketing, database marketing which improve communication between marketers and other stakeholders as consumers spend more time online and even on mobile devices. Moreover, online medias can reduce the cost of mass media. ... Ho...

  • Word Count: 490
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5. Marketing, Advertising and Sales

It all has to take effect with the consumer and their everyday lives. ... Unlike advertising, public relations use mass media to reach out on branding a product or service. ... They are short term efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase. According to the American Marketing Association, sales promotion done through advertising and publicity stimulate consumer purchasing, thus playing a major role in the marketing mix. ... In addition, social media and internet are also playing a huge role when it comes to...

  • Word Count: 816
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6. Direct Marketing

CRM programmes are by their nature long term and strategic in nature. 2.2 Definition of direct marketing Direct marketing is broadly defined as any direct communication to a consumer or business recipient that is designed to generate a response in the form of a direct order, a request for further information (lead generation), or a visit to a store or other place of business for the purchase of a specific product or service (traffic generation). ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing...

  • Word Count: 7912
  • Approx Pages: 32
  • Grade Level: Undergraduate

7. DIRECT MARKETING

CRM programmes are by their nature long term and strategic in nature. 2.2 Definition of direct marketing Direct marketing is broadly defined as any direct communication to a consumer or business recipient that is designed to generate a response in the form of a direct order, a request for further information (lead generation), or a visit to a store or other place of business for the purchase of a specific product or service (traffic generation). ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing...

  • Word Count: 7912
  • Approx Pages: 32
  • Grade Level: Undergraduate

8. DIRECT MARKETING

CRM programmes are by their nature long term and strategic in nature. 2.2 Definition of direct marketing Direct marketing is broadly defined as any direct communication to a consumer or business recipient that is designed to generate a response in the form of a direct order, a request for further information (lead generation), or a visit to a store or other place of business for the purchase of a specific product or service (traffic generation). ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing...

  • Word Count: 7912
  • Approx Pages: 32
  • Grade Level: Undergraduate

9. DIRECT MARKETING

CRM programmes are by their nature long term and strategic in nature. 2.2 Definition of direct marketing Direct marketing is broadly defined as any direct communication to a consumer or business recipient that is designed to generate a response in the form of a direct order, a request for further information (lead generation), or a visit to a store or other place of business for the purchase of a specific product or service (traffic generation). ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing...

  • Word Count: 7912
  • Approx Pages: 32
  • Grade Level: Undergraduate