Everywhere we look, we see advertisements and logos on billboards, Internet, and television. These advertisements are the features of entrepreneurs' products and services culture, which is not just a way of selling goods, but an inevitable modern method of communication. In this business culture of the twenty-first century, advertising images and corporate designs are not only marketing strategies for consumers, but also concepts of the current culture and activities. Many companies that advertise their businesses see and understand advertising as consistent with the needs of targeted consumers thus assisting in making consumers aware of the available products and services in the market while educating consumers about the product's benefits. With its worldwide use, it is evident that advertising is a good and a bad thing at the same time. .
According to Leonard's article regarding Black Friday, advertising is significant because when conducted appropriately, it encourages moderate spending, which builds on the United States economy (Leonard 1). With advertising, consumers are aware of the goods available as well as the costs and where to acquire them. Through this, advertising increases the level of buying and increases companies' profits. Consequently, this improves the economy thus preventing layoffs, pay cuts, bankruptcies, and foreclosures. Apart from its significance, healthy advertising is becoming a bad thing because as Leonard claims, it has become uncontrollable, thus influencing consumers in a negative way. This has contributed to a situation where people are obsessed with spending such as checking out smartphones for last minute online deals or standing in a line for a store opening at midnight. Clearly, advertising has gone too far, thus pushing people in a manner that is not healthy (Leonard 1). Additionally, different methods of advertising can send the wrong message.