Colors, for the most part, have the same effect on every person even though there are a few differences depending on age, gender, memories, emotions and culture. The moods of the colors depend on their placement on the color wheel. The colors in the red area of the color wheel are known as warm colors. Warm colors are reds, oranges, and yellows. These colors are known to be very energetic and uplifting. They can be very welcoming and good to bring people together. They are also known to make a person angry or agitated. Warm colors can raise blood pressure and increase heart rate. The colors on the blue area of the color wheel are known as cool colors. Cool colors, on the other hand, are very calm and relaxing. They are very cheerful and give a fresh feeling. Cool colors are essential when a person is going through stress and pressure. Dark blues and purples give a dramatic, sophisticated feeling. (Denza 2). These descriptions of colors are the universal effects that colors have on human moods.
Now one may ask himself; how do these simple colors have these effects on moods? Through research, studies have shown that the mood of a color has a lot to do with "age, gender, memories, emotions and culture" (Denza 3). For a little boy, the color red might be appealing to him simply because it is the color of his first bike, as for a grown man, this same color might give him more of a sexual feel. Women think that pink is a nice color that can make anything look cute, however, men see it as something they would never choose. Along with age and gender, culture is a contributing factor to the mood of a color as well. Every country has their own culture and colors to represent it; therefore, each color has a different meaning to each country. For example, here in the U.S. we use white for weddings and happy gatherings, but in other countries white is known as a mourning color. .
The mood a color gives also depends on the emotions and thought of the society around it.