Cassie's Cases is a small business that sells custom phone cases for all different kinds of phones. Smart phones are an extremely huge market in the 21st century, and they can also be expensive. People want a reliable case to protect their phone from shattering, water damage, and anything else that could happen. For a lot of people, their whole life is on their phone and if it was to break it would be disastrous. Now, a lot of the time, phone cases that are shatter-proof and waterproof are blocky and unappealing. Cassie's Cases are made of a revolutionary rubber material that conforms to your phone and works as an amazing shock absorber. Customers will be able to make their own phone case by choosing from a variety of colors, designs, and even uploading pictures to put on their case.
Executive Summary.
Cassie's Cases is a company based out of Salem, Massachusetts. It was founded by Cassandra Houde in December of 2012. I, Cassie Houde, am the owner and founder of this business. I will oversee all aspects of the business. As for my CEO, that is Erica Palm, a long time friend who is definitely fit for the job. So far, we have three factories located in Salem, New York City, and Orlando. Throughout those three locations, Cassie's Cases has a total of 200 part-time employees. .
My Target Market.
My target market is anyone from the age of about 16 and over. I figure that most kids won't have an actual smart phone until they're about 16. As I said before, everyone wants a reliable phone case for their expensive phones and since people can personalize their own case, the age limit for Cassie's Cases is limitless. I think that international consumers will most definitely want my product. Smart phones are not only popular in the United States, they're popular all over the world. It seems that everyone nowadays has one. International consumers are going to want to protect their phone just as much as national consumers.