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Business to Consumer and Business to Business Strategies

 

It sends out regular emails to registered customers about the daily deals and promotions. All the products on Groupon are legitimate and the prices are also reasonable. Customers who are buying the products or services from Groupon would not repent spending more on the stuff they desire. The website is appealing because it displays images for each and every deal it carries and also provides information about the availability i.e. whether it is an online deal or in-store deal. If it is an in-store deal it lists the places where the deal can be bought or applied with directions and map. .
             Groupon not only provides deals on the services but it also lists the original price (strike off) as well as the discounted price with percentage off on the purchase. It also displays the number of times that item was being sold. The website is self explanatory and easily navigable. They have reward programs such as Groupon Referral Widget, Advertise through Groupon, donations, free shipping, great return policies and many more. The website has a logo "G" written inside a green square and the same color is used to describe the deal price. They have a separate section "Get Help" at the bottom of the website designed to educate customers through FAQs, and return policies and who are looking for customer support. There are a couple ways to contact customer service: through email and through phone with contact details listed. If we wish to know anything about the product the website has a placeholder to ask questions and get any doubts clarified. .
             We can also search, purchase, and redeem Groupons directly from our mobile device through mobile apps. Groupon is a kind of web based shopping web site and they have incorporated new social media elements such as Twitter, Facebook, feeds, and subscriptions. It is a fact that integrating with social media sites are the easiest and the cheaper way to approach people directly.


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