These systems can also be used to better organize and generate key financial reports from not only a corporate level, but also at each individual store. This will allow better tracking of sales and expenses as well as providing more transparency. .
The lack of product differentiation makes customer service a critical component in the success of the firm. A knowledgeable and friendly staff can go a long way when attempting to increase customer loyalty and the overall customer experience. Our next recommendation would be to implement a company-wide training program to train the sales team on the various products as well as the help benefits offered. Next, we recommend that the firm enlist the services of a third party staffing agency to help with their staffing needs. This will lead to a more effective hiring process and a reduction in the employee turnover. .
Finally, we are encouraging the use of internet marketing to also maintain and build customer relationships. By offering online services, the firm can benefits from the exchange of ideas, products and services that satisfy both parties. By increasing their presence on social media sites like Facebook, Twitter and YouTube, Bedzzz Express can stay in tuned with their customers and potential customers.
Bedzzz Express's mission should be to provide superior bedding and satisfaction to every consumer looking for specialized bedding needs. We believe that the firm will be able to create and maintain a new group of customers for years to come. With our proposal we offer the company the opportunity to following the industry strong growth trends. .
General Environment.
Demographic .
Over the past decade, there has been a shift in population toward the South. During that time, the population in the South grew by 14.3 million to 114.6 million people. The population has also been shifting toward urban counties during the past decade with urban communities growing 15%, while the rural population grew by only 5%.