" This, undoubtedly, was a response to the accusations of several scholars that all of Shakespeare's work was, in fact, indebted to Christopher Marlowe. They even went as far as to attribute all of the innovations and dramatic techniques that first appeared in Shakespeare's writing to Marlowe. Despite such harsh criticism and vilification, the works of Shakespeare are today some of the most celebrated in English literature. .
Shakespeare's approach to writing plays revolutionized Elizabethan theatre. Such forwardness of thought and modernity of outlook was previously unseen in his day and age. He addressed contentious subjects that his contemporaries had hitherto not considered. He started the trend of writing in blank verse, which transformed all preceding dramatic norms. He used language according to his own fashion, coining words and expressions that have today become so commonplace, that they seem to have been part of the very idiom of language. To this day, expressions such as 'too much of a good thing' (As You Like It), 'in my mind's eye' (Hamlet), 'it was Greek to me' (Julius Caesar), 'break the ice' (The Taming of the Shrew) and 'bated breath' (The Merchant of Venice) are used in everyday speech and writing. Shakespearean quotes such as "To be, or not to be: that is the question " (Hamlet - Act III, Scene I) and "This above all: to thine own self be true " (Hamlet - Act I, Scene III) have passed into standard usage.
His plays were written keeping in mind the tastes and preferences of the Elizabethan audiences. He wrote sonnets to appease his patrons and keep a stable income, which enabled him to further his career as a playwright. Not only did his writing have to appeal to the nobles, but also to the commoners, the "groundlings"." Accepting the challenge, Shakespeare incorporated into his writing not only grandiose depictions of scenes of historical importance, but also earthy, rustic humor in order to please the masses.