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America and the Celebrity Culture

 

Celebrity-icons are transitional objects for adults, mediating between internal and external reality, between the deepest emotional needs and contingent possibilities for their satisfaction.Yet, while saturated with emotion, the celebrity object carries a thoroughly cultural effect. The magnetic attraction of its material-aesthetic surface allows its depth-significance to be subjectified, to be taken into the heart and flesh. Worshippers describe this introjection process as if the celebrity-icon actually becomes part of their internal self. ( Alexander).
             Our culture is awash in celebrity buzz; drowning in it. For example, while newspaper circulation has dropped, subscriptions for celebrity-news magazines have increased. It's also become the latest rage to have celebrity-brand products: clothing, cosmetics, luggage, toiletries, fragrances . . . you name it. And the nightly TV lineup is chock-full of "News Updates, " "Special Reports, " and "Inside Exclusives " about the wild antics or good deeds, tragic downfalls or rising popularity, ongoing crackups or latest "recovery ", and newest loves or dying romances of our beloved stars. For most of us, reading a juicy tabloid story about Tom Cruise, or collecting autographs of various celebrities can not only be an enjoyable pastime, but can also create some good topics of conversation to bring up with co-workers, family, friends, or online pals. Interestingly, some people are so taken with celebrities that psychologists have diagnosed a new psychological malady Celebrity Worship Syndrome. ( Abanes 10 ).
             Celebrity Worship refers to a normal degree of interest in the life of a favorite celebrity. It is manifested by, for example, a desire to discuss the celebrity with friends, and agreement that learning about the celebrity through magazines or newspapers .
             represents "having a good time. " "Intense personal " celebrity worship involves the feeling .


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