Apple needs to pursue Steve Job's strategies that propelled the company to new heights as the company was viewed as been innovative and market leader when it comes to new products. Another challenge posed by Apple is that there is increased completion from established competitors like HP, Google, Microsoft and Dell among others. In addition, environmentalists have regularly accused Apple of not properly disposing its old products where as high level of toxic chemicals are believed to be contained in Apple's products.
Apple's Current Vision and Need for Change.
Apple's current vision as quoted by Banton (2011, P, 90) states that Apple ignited the personal computer revolution in the 1970's with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings." A closer look at the.
vision statement indicates that the statement is poor and needs change since it does clearly indicate how the organization will achieve its mission. In order for the vision statement to be seen as adequate, there exists a need for the statement to indicate objectives of the company in terms of been the industry leader which will be achieved by proving quality and reasonably priced product to the potential customers.
Apple's Current Mission and Need for Change.
Apple's current mission statement as stated by Banton (2011, P, 90) states that Apple computers is committed to protecting the environment, health and safety of our employees, customers and global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations.