7.
Apple's Current mission and Need for change .8.
Apple's Current Position .8.
Competition .9.
External Audit and External Factor Evaluation . 10.
Opportunities . 10.
Threats . 10.
Social factors. 11.
Political factors . 11.
Environmental Factors . 12.
Technological factors . 12.
Apple EFE Matrix . 12.
Internal Audit & Key Financial Ratio Analysis . 13.
VRIN/VRIO Model . 13.
Value . 13.
Rarity . 14.
Imitability . 14.
Non Substitutable . 14.
Internal Factor Evaluation . 14.
Strengths . 14.
Weakness . 15.
Apple IFE Matrix . 15.
Porter's five forces . 16.
Threats of new entrants . 16.
Bargaining power of suppliers. 16.
Bargaining power of buyers . 17.
Threats of substitute products . 17.
Rivalry among existing competitors in the industry . 18.
Apple's Financial Analysis . 18.
Apple's current financial position . 18.
Apple's financial results compared to past performance . 18.
Apple's SWOT Analysis . 20.
Strengths . 21.
Weakness . 21.
Opportunities . 21.
Threats . 21.
SWOT Strategies. 22.
SPACE matrix . 22.
QSPM Matrix. 24.
Internal External Matrix . 25.
Final Recommendations . 26.
Strategy Implementation . 26.
Policies and Support programs . 27.
Contingency Planning . 27.
Strategy Evaluation and Control . 27.
Recommended Strategies . 28.
Develop an alternative charging mechanism . 29.
Customizable products . 30.
Establishment of Apple Outlets in other countries . 30.
Intensify corporate social responsibility. 31.
References . 32.
Appendix A: Apple Porters Five Forces Diagram . 33.
List of figures Page No.
Figure 1: Apple EFE Matrix . . .12.
Figure 2: Apple VRIN Analysis . . 13.
Figure3: Apple IFE Matrix . . 15.
Figure 4: Apple Financial Figures . . . 19.
Figure 5: Apple Financial Ratios .19.
Figure 6: SWOT Strategies. . . .20.
Figure 7: SPACE Analysis & SPACE Matrix .23.
Figure 8: QSPM Matrix . .24.
Figure 9: Apple Internal External Matrix. .25.
Overview of Apple.
Apple Inc is a multinational company that is based in America and headquartered in Apple California located in California, U.