Selling customer information compares with sharing information and it depicts data exchange between the different firms, individuals, or technologies. With the increasingly complex analytic tools, practically all entrepreneurs enjoy some access to a broad range of information about their customers. Such business owners know where their clients live or where they can be found, the language they use in communication, their sex, as well as their levels of income (Chan & Chan, 2009). Moreover, business owners take time to check the contact information provided by their clients prior to creating customer accounts for them. .
This information has been handled different, with some business owners and marketing executives selling their customer information. In the business to business (B2B) context, information sharing or selling of customer information could be termed as availing customer information to the trading partners (Pandey et al., 2010). This essay aims at investigating whether customer information should be sold or not. The essay will look at the arguments for and against this practice and then draw a conclusion as per the findings.
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Can You Sell Customer Information.
As a business person, I may collect a lot of sensitive information from the persons who visit my work place and business enterprise or even use it in transacting various business operations. Undeniably, most business organizations utilize the customer information they have for their internal promotion and marketing purposes (American Bar Association, 2012). Such purposes include the determination of the type of commodities or services for offering every time the client visits the work place, or in the development of a targeted customers' list who share likes and dislikes. Besides their internal use, business firms may also offer 'personally identifiable information' with third parties or other affiliates (Null, 2013).