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The article "What You Eat Is Your Business" begins by giving short background information about Balko informing that Radley Balko is a policy analyst with the Cato Institute. This information helps to build the appeal of ethos as the Cato Institute being an established American public policy research organization headquartered in Washington, D.C., shows the proof of his credibility. Balko then starts out by announcing a special program called "How To Get Fat Without Really Trying"," an event that he calls "a pep rally for media, nutrition activists, and policy makers "all agitating for a panoply of government anti - obesity initiatives, including prohibiting junk food in school vending machines, federal funding for new bike trails and sidewalks, more demanding labels on foodstuffs, restrictive food marketing to children, and prodding the food industry into more responsible behavior"." .
With all this information and the Balko's opinion with it, the author convinces and projects an impression to his reader that he is someone worth listening to as well as someone who is worthy of respect. This attracts the audience in wanting to read more about the issue. Balko further continues and uses the appeal of logos to explain his audience what is going on with the personal health issue. For this reasoning, he offers concrete examples of politicians putting aside money for anti - obesity measures, politicians calling for a "fat tax " that would be applied on high calorie foods, and even legislation that would force restaurants to send every menu item for nutritional testing. He provides the readers with solid evidence by showing them the measures taken by the government regarding public health and then continues to state his opinion on why it shouldn't be the way it is. This is an example of logic or knowledge as it uses facts or information to strengthen Balko's central claim.
Balko's opinion in the essay is that people's diets and personal health should be left personal, and that the government needs to find a way to encourage people to live healthy.