The goal of this paper is to better understand how advertisers utilize songs and jingles to prompt parents to purchase the child-centric items they're marketing. elements of advertisements such as influence of endorser, good music and slogans play a crucial role in attracting young children towards it. Emotional responses to advertisements are a major factor in determining whether or not a child will be interested in purchasing a product. They paper will look at the method taken to get to the research about advertisements and what causes children to interact with them and become interested in a product. Keywords: jingles, advertisement, children.
This problem is important because it shows how kids are influenced by ads along with family in making decisions on what products are necessary for them to purchase. Advertisement is one of the effective tools of integrated marketing communication to emotionally motivate consumers to buy the products (Priya, Baisya, & Sharma, 2010). Research on advertising has focused to a great degree on the effect of the ad on the consumer's decision-making process, specifically the role of advertising in guiding product preference and post purchase dissonance reduction (Ritson and Elliot, 1999). .
Music and sounds are often used in radio and television advertising to trigger moods and communicate nonverbally (Lewis, fretwell, Ryan,). This paper is related to previous works in the area because it is looking at how children react to the advertisements on television and whether or not it causes them to preference a certain item over another. This report builds on the prior reports because it combines information from different research points in order to come to a consensus on how children benefit from advertisements when making decisions about purchasing a product. .
A main reason for extending research on this subject is that many studies ignore younger children because they don't see them as a group that makes decisions for them.