"Second Cup," Canada's largest coffee retailer, has been in business for thirty-five years. Since 1975, the company has been producing premium coffees, teas, frozen beverages, various hot chocolates, as well as cookies and other complimentary foods. In addition, "Second Cup" makes a wide variety of delicious fat free items, which have proven to be very popular with consumers. .
With all furnished stores which provide a comfortable and relaxing atmosphere, people are mostly coming to study and or meet others. The company tends to target people who are in their early twenties through late thirties, most of whom are females. .
According to Second Cup Coffee their mission consists of maintaining the highest level of operational excellence and brand integrity. People like Second Cup's logo and image. The company continues to strongly promote their image because it is viewed as an incredibly good quality coffee retailer this allows the business to run well. .
Second Cup which is evolving in the fast food restaurant industry has expended with over 360 coffee shops across Canada. It believes that people's taste changes depending on the area. The latter suggests complying with the needs and wants of its clients in order to better satisfy them. Therefore, the company has chosen to franchise retail outlets and provide them with training and instructions in order to maintain the good quality service.
Second Cup's major competitor is Starbucks, which follows a similar business model. Some additional competitors include Tim Horton, MTY Group, and Dunkin Donuts, however these companies compete in a differently way.
Introduction.
Working as an analyst in the corporate strategy department at Second Cup, the largest Canadian-based coffee retailer, our first task consists of an in-depth company profile. In order to write a report for the in-depth Second Cup company profile, extensive research has been conducted.