Walmart is a multinational retail corporation that operates discount outlets, super-centers, and warehouse clubs. Walmart has long been known for discrimination against women when it came to company positions and salary. But in 2011, a class action lawsuit - Walmart Stores, Inc. vs. Dukes - exposed its company-wide discriminatory practices and policies. Although the Supreme Court ruled in favor of Walmart, the company still invested resources to ensure that female employees are treated with equality. With improvements in place, Walmart took a step forward to showcase these improvements in its annual report to counter the bad publicity and appeal to its female investors. In its annual report, Walmart uses pictures of mother and child to show understanding of motherhood, uses pictures and texts of women in its new Global Women's Economic Empowerment Initiative program to show its involvement in empowering women, and uses pictures and texts of female employees to projecting an image of a female-friendly workplace.
The Walmart annual report uses photos of a mother and child in order to reinforce its dedication to helping women fulfill their family's needs. The Walmart U.S. page, under the Operating Segment column, a picture shows a young mother browsing the center aisle of a Walmart store with her toddler seated in the cart. Each shelf in this aisle is fully stocked and neatly organized with clear price signs on top, showing the great selection of products available at at low prices. On the bottom of the page is a slideshow with more pictures of mother and child. One picture shows a mother and her teenage daughter in their kitchen, smiling and holding two full bags of groceries with Great Value products, Walmart's generic brand, sticking out on top of one of the bags. Another picture shows the kitchen section of the store, where a female Walmart employee is happily showing a cooking pan to a mother with her toddler in one arm.