The need of human being was divided into five hierarchies like a pyramid-physiological, safety, love, esteem and self-actualization (Antony and McVicar, 2011). The most basic needs located at the bottom of the pyramid. It represents the human basic physical requests such as water, food, shelter, warmth and sex (Huczynski and Buchanan, 2010). Once these physical requirements on the lowest level have been satisfied, people would chase the next level of pyramid which is safety and security (Antony and MacVicar, 2011). While the physical needs have been satisfied, the psychological requirements would attract people. They would yearn for love, belonging and friendship. The next level of this pyramid is esteem needs which is including feelings of freedom and power and independence (Antony and MacVicar, 2011). Self-actualization located at the top of the pyramid, which is emphasized as the most important needs that can actualize people's potential (O'Neil and Drilling's, 1994). .
Manpower is one of the largest career seeking companies in the world. The former Managing Director of Manpower Scandinavia, Tor Dahl (1989) focused on how to manage an organization with the needs of the employees. He used Maslow's hierarchy of needs theory to make sure that the employees were satisfied, and then they could satisfy their customers. To the step social needs or love needs from the hierarchy of needs, the company provided a social environment at work with small working groups to make the staff have positive attention, openness and cooperation. In order to satisfy the employee's needs for achievement and recognition, Manpower involve as many people as possible to contribute and take part in the making of the budgets and activity plans, provide performance assessments and give praise and criticism according to the esteem needs. For the last step in Maslow's pyramid, the self-actualization, Manpower read it as having a decentralized organization where the employees should benefit from challenges, training and personal development.