Males who are all about cars usually buy a car from this series and try to "soupe it up."" A car from 3 series costs between $28,000 and $35,000. BMW describes this series as "Pure drive. Pure joy."".
Audience 2: 5 series is preferred by males who are in their 30's. It was introduced in 1972. It is intended to be used as a family-car because it is far bigger than the 3 series. Even though a 5 series car costs between $40,000 and $50,000, the safety features of BMW 5 series are worth more. It is also used by middle-class businessmen. Because BMW has been around for a pretty long time and is backed-up by a good name, it will make heighten your personality level. "Perfection perfected- is how BMW describes its 5 series.
Audience 3: This last series, 7 series, is specifically meant for one thing: "Luxuriousity."" 7 series was introduced in 1977. Costs between $80,000 and $115,000, almost double the price of a 5 series and three times as a 3 series. It represents the highest levels of technical sophistication unified by classic design. It is definitely a show-off car. BMW describes its 7 series as "A new perspective on driving."".
Audience 4: The M type, a creation of BMW meant to be an eye-catcher, is between a sport and a luxurious car. It looks more aggressive then other series and it has more power than series 3. It comes in two types "M Coupe, and M roadster. It costs between $40,000 and $42,000. BMW tries to change the exterior look of this car every year. The "M- stands for Motorsport. And there's no question that these cars have racing in their blood. BMW describes it as "Joy, measured in milliseconds."".
Audience 5: The X5 type is a SUV. Made for off-road use. It has a soul of a sport car and a flexibility of a monster truck. Meant to target people who go off-road a lot. Costs between $40,000 and $65,000. Can also be used for a family. Safety features for this car is outstanding.