Although e-tail is a relatively new concept, it is being embraced by more people every day. Retailing the old fashion way may never disappear. Consumers still want the "human element" involved in the sales. Shopping using any of these two methods depends on the type of consumer and the type of product being sought, as shown in the following three examples:.
Tower Records has a vast music selection, including titles from all over the world. Purchasing international titles, like Rondo Veneziano, from Italy, Diego Modena from France, or hard to find domestic music, like disco era groups Rice and Beans or Festival, can be purchased through its website at a very reasonable price, saving the consumer the trouble of seeking this titles all over the city or state.
Music in the categories mentioned above is easier to purchase online. However, music by popular groups or well known titles is better bought in retail stores, because it can be purchased at a cheaper prices, and the buyer can listen to it immediately. If there is something wrong with the product, the item can be easily returned or exchanged.
Through e-tail, consumers can view the same product at different stores in one seating, and find the best possible deals, rather than having to drive all around town, read several publications or call all the stores by phone. Buying online may be more expensive. Shoppers may have to pay additional taxes and/or shipping and handling fees.
The Army and Air Force Exchange Service (AAFES) serves the military community. Through online shopping, customers can use the STAR card, which is a military credit card with very low interest rate that gives service members a double account, one for military items, interest-free, and the other for regular purchases. Items at the exchange are tax free, thus saving consumers more money. .
Shopping at AAFES online is more convenient because the retail stores are only located in military installations, and there are not very many of them.