Nike

He recruited many other runners to wear to shoes also. In 1976, for the first time, many track athletes at the Olympic Trials in Eugene wore Nike brand shoes. Two years later Nike extended from track stars to tennis pros. Tennis player John McEnroe signed with Nike. The next year Nike introduced to the world a shoe with an air-sole cushion system. It was called Air Nike (Company Overview [CO]/nike.com). Sales were increasing and Nike was well on its way to becoming the giant company that it is today. Years later in the mid-eighties, Nike extends its offerings. They began to sale apparel collections that included McEnroe and Michael Jordan. Over the next decade, Nike would continue to add to its offerings.
             Today, Nike is number one athletic wear company in the United States and all over the World. It has around 109 apparel factories and twelve equipment factories. Nike has three distribution centers in the United States. Two of the centers are in Memphis, Tennessee and the other is in Wilsonville, Oregon. Nike also operates over two hundreds facilities in the United States including NikeTowns, Nike Factory stores, sales and administration offices, and a sixteen building company headquarters in Oregon (CO/nike.com). Nike sells its products to approximately 18,000 retail accounts in the United States and through a mix of independent distributors, licensees and subsidiaries in about 140 countries worldwide. Independent contractors manufacture most of its products. Almost all of its footwear products are produced outside the United States, while apparel products are produced both in the United States and abroad (CO/nike.com). .
             Competition.
             Nike has a long list of competitors in the footwear market that include Converse, Puma, Fila, New Balance, and K-Swiss. Also because of Nike's diverse products offering, it also have competitors in the athletic apparel and sports equipment like Rawlings, Timberland, Polo, Spalding, FUBU, and Tommy Hilfiger.