Type a new keyword(s) and press Enter to search

IBM

 

What methods can the enterprise employ to be certain that all these initiatives are benchmarked, measured and attained?.
             BALANCED SCORECARD.
             According to The CPA Journal, July 2002, p117, Balanced Scorecard is one of the "75 most influential business ideas of the 20th century."" Balanced Scorecard, (BSC), is a broad-based scoring system that links the company's mission to strategic implementation. It is a "customer-focused planning and process improvement system aimed at focusing and driving the change process,"" Journal of Health Care Finance, Summer 2002, p69. These metrics can measure such diverse areas as financial results, cycle times, customer care, loyalty, retention, employee development and market share. .
             The benefits of BSC are clear. The use of Balanced Scorecard allows the company can more effectively implement its strategic vision. It provides a method to heighten awareness of certain strategic initiatives. Communication is optimized within the organization. BCS will assist in aligning the goals of each area into a more cohesive, enterprise-wide plan. Finally, BCS provides a creative and effective method in which to evaluate employee performance. .
             In the past, employees may have been evaluated on a narrow area in which they were responsible. How often had a line worker received a bonus for increased production in his or her specific line? This narrow focus is replaced with a wider company perspective. Employee compensation can now be based on the entire scorecard instead of on just a limited area. This system charges employees to be concerned with the overall performance of the company, just not in the area in which they work. .
             Robert Kaplan and David Norton introduced this concept in their 1992 book Balanced Scorecard. The authors use an effect example to illustrate the absurdity of managing a business with limited information. Would you fly on a 747 jet that only had one gauge, the air speed? What about fuel or altitude? Many companies operate in this fashion relying only on certain essential informational elements.


Essays Related to IBM