The people have an undefined age judging by their facial appearance. In other words can be very easily mistaken for eighteen through twenty-five year olds. In my personal opinion they shouldn't use people that can be mistaken for under twenty-one. And should not use people having a great time with alcohol. The first thing you see is the alcohol since its in color a then the people that are in black and white. Do to the fact the picture is not in color it makes the alcohol jump out even more, catching the readers attention.
Between the age 26-35 the use of attention is some what distinct. Their approach to this age group is a more casual and social than the 18 through 25. In this add they use multiple pictures to display the scenario. The main picture is of a woman holding up a cup of brandy and it seems she is having a great time. She is wearing a red lose shirt with an undefined pattern or in print on it. She is also wearing a very noticeable necless the is a blueish and shine. Next to her is a young man laughing with the young woman and it seems he has his hand around her. The picture is some what blury. Both the man and the woman are in the back round and located in the bottom right hand corner in the bottle of the alcohol. The bottle is very clear and well define un like the biggest picture in the ad.On the far left hand side onf the paper the are 4 picture with different seneries. The first one starting from the top is a young woman with a bar glass on her right hand and is about to ,what seam to be, cover her face with her left hand. Her face seem like if she is having a good time. She as well is wearing a dark red shirt on her.The second picture starting from the top has three people. It seem to each holding there on coversation with different people. The first woman is african American that is wearing a green shirt with bage pants she is wearing multiple brace lets on her left hand with 2 rings that seem to be dimonds.