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Bombarded

 


             Remember back in the early nineteen hundreds, out in the west when towns would post signs of villains and they would read " WANTED DEAD OR ALIVE!" Well, this is how this advertisement is coming across attracting more and more people to it. As I looked down the page starting from left to right they had a pack of Winstons, then a pack of Lucky Strikes, then a pack of Camels and last a pack of Marlboros. I thought to myself, why would all these popular brands of cigarettes be so dull looking? Each pack has no color to them and are all black and white, maybe to promote death? As I kept going down the advertisement it read "Join thousands of other smokers . Claim your reward today!" Then right below that it says "After trying a sample carton, smokers across the nation report they've switched to Natural American Spirit!" When you think about it how much of all this propaganda can be true? Now in the bottom right of the page there is a pack of Natural American Spirit. This pack was in color. It was bright blue with red. This was the only object on the whole page that actually caught your eye. The last little detail on the page under the Natural American pack is a sentence saying "For a sample CARTON call 1-800-872-6460." .
             I just explained all the details of the page now my analysis of what they are doing with this advertisement. The most important detail is the huge bold letters that say "WANTED SMOKERS." This catches the consumers eye and especially if they are really .
             smokers. It sounds as if they company wants you dead or alive and they don't care the harm of their cigarettes. This could be a subconscious message that they just want you to smoke them. Now once the consumer is hooked on the advertisement they will look at all the top brands of cigarettes and ask there self what is this ad trying to accomplish. Maybe the consumer smokes one of these name brands shown but it's not really appealing at the moment , so they keep reading further.


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