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One of the main things that consumers are confused about is what to look for in a Weber gas grill or what to look for in a Weber charcoal grill. They also seek information on what's better for them, a gas grill or a charcoal grill and the differences between them. These are some of the things that our marketing department makes the consumers aware of, through marketing strategies and through our website. We try to get our customers to remember, the food is only going to be as good as your grill! Of course, Weber's great safety features and warranties are also always talked about too. .
Marketing plans and strategies involve time, knowledge, and costs. The Weber Company constantly refers back to its marketing plan and it uses many different strategies. The time it takes is long, but usually worth the wait. Our marketing knowledge that our team gives enhances the consumer awareness. It educates the customer about our products and services and shows them that we make a better quality product that won't turn into a long-term disappointment. We as a company, also try to keep our marketing cost down, as we are aware that marketing costs consume a sizeable portion of buyers' income. .
The importance of marketing to our organizations success is very high. Especially around the holiday seasons, with the Fourth of July being one of the biggest opportunities of the year for many manufacturers and retailers. The challenge is to help prepare for the holiday by identifying the products likely to be most in demand, thereby avoiding missed sales opportunities. .
Marketing Research is information about customer research. It is a very important step in the evolution of our business. Without research, we have no basis on which to answer even the most basic questions; questions that we must answer if we truly desire to successfully market our product or service. Regardless, we will never get the right answers if we don't know or ask the right questions.