Over the next decade, companies realize that they must have a diverse workforce and that each member of that workforce must truly embrace principles of diversity to realize the longevity, growth, and increased profits. Women, people of color, and immigrants will soon hold almost three- quarters of all jobs in this country (Jackson et al., 1992; Johnston, 1991). .
b) CONCERN: Organizations are getting more concerned of developing the diverse workforce over the years to attain better result and competitiveness. .
Organizations have been advised to attract, develop, and retain males and females of all ages, skin colors, cultural backgrounds, and physical capacities to remain competitive (Cox and Blake, 1991). .
c) NEED: .
Companies that accommodate the special needs of the demographically diverse workforce will become more appealing places to work and will thereby reduce turnover costs. They have also asserted that organizations that value differences will cultivate non-traditional markets, and will enjoy greater creativity, problem solving, and responsiveness as a result of the wider range of viewpoints brought to bear on tasks. (Cox and Blake, (1991) .
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Why should companies concern themselves with diversity? Many managers answered this question with the assertion that discrimination is wrong, both legally and morally. But today managers are voicing a second notion as well. A more diverse workforce, they say, will increase organizational effectiveness. It will lift morale, bring greater access to new segments of the marketplace, and enhance productivity. In short, they claim, diversity will be good for business. .
As the companies of today are getting more and more diverse, the need of managing the diverse workforce is increasing. All Countries specially USA and Canada are having more diverse workforce everyday. So it is becoming important for the companies manage the diversity to get better results out of employees.